Las Vegas, NV – April 2025
At NAB Show 2025, where the worlds of broadcasting and cutting-edge tech collide, Disguise stole attention with a major showcase: a full suite of new sports broadcasting technologies built to change how fans experience games — in the stadium, on screens, and even in augmented reality.
Known for pushing the boundaries of virtual production and real-time graphics, Disguise is now aiming to reshape the future of sports media by combining immersive 3D environments, live data visualisation, and augmented fan engagement.
The New Playbook: Immersive Sports Experiences
Disguise introduced a complete virtual production toolkit for live sports broadcasters.
Key highlights included:
Immersive In-Stadium Entertainment
Disguise tech now lets stadiums project massive real-time augmented reality (AR) graphics — from giant animated mascots to player stats — right onto the live field (as seen through screens or mobile devices).
Fans in the stands and at home see richer, more interactive layers added to the live action.
Data-Driven Visuals
Disguise’s new systems pull live player and match data and instantly visualise it in 3D space, blending graphics and storytelling.
Think real-time leaderboards, heat maps, and dynamic replays — no post-production delay.
Virtual Sets for Sports Studios
Using extended reality (XR) and real-time compositing, broadcasters can now create stunning virtual sports sets without building physical studios, slashing production costs and ramping up flexibility for shows, interviews, and highlights.
Powered by Disguise PX and Unreal Engine
Behind the scenes, the new suite runs on Disguise’s PX series hardware — optimized for Unreal Engine 5 workflows.
This allows ultra-fast rendering of complex virtual environments with real-time motion tracking, camera calibration, and LED volume integration.
Disguise also partnered closely with AR specialists and stadium tech teams to ensure smooth deployment for live events.
Why It Matters
In a world where sports audiences crave more connection, storytelling, and immersion, Disguise is building the infrastructure to make it happen.
Instead of just watching games, fans can now be inside the story — surrounded by data, graphics, and experiences that respond in real-time.
This shift could redefine how sports leagues engage fans — and how brands deliver sponsorships and interactive campaigns inside live broadcasts.
“We’re giving fans more than just a game,” said a Disguise representative at NAB 2025.
“We’re building a world around the action — and letting audiences step into it.”
Disguise’s move into sports isn’t just an upgrade — it’s a new era for live entertainment.
And judging by the buzz at NAB 2025, broadcasters, teams, and stadiums are ready to play.
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