From Darkness to Dazzle: Sony Redefines the Art of Virtual Production

Sony showed off its new Crystal LED Verona Gen 3 at ISE 2025 in Barcelona on January 28, 2025. And it’s already making a big impact in the virtual production world.
The Verona Gen 3 comes with a premium price (exact numbers are still unknown) and is now available through Sony’s professional division. It has been shipping to studios since February 2025 — and it’s already breaking records with its incredible brightness and 3D performance.

Tech That Shines

The Verona Gen 3 offers 2,500 nits of brightness, which is 50% brighter than the earlier version. With a 1.58mm pixel pitch, it creates sharp, bright, and realistic 3D environments using new mini-LED panels.

It also has an anti-glare coating and deep-black technology to boost contrast. It connects easily with Unreal Engine using Sony’s Virtual Production Tool Set.
This screen is strong, modular, and cuts down post-production work. It’s made for big, demanding shoots.

“CLEV3 pushes virtual production into new realms of realism and efficiency.”

— Norbert Paquet, Head of Live Production, Sony Europe

Headline Maker

The Verona Gen 3 became one of the biggest highlights at ISE 2025.
Pro Sound News called it “a leap for LED volumes.”
Its high brightness and clear images are already making it popular in film and TV studios across Hollywood and Europe. Sony believes this screen will change how virtual productions are made in 2025 and beyond

Technical Features

1. Brightness: 2,500 nits—50% brighter than the Verona model—delivers vivid 3D environments even in high-light conditions.
2. Pixel Pitch: 1.58mm, enabling sharp, detailed visuals for real-time virtual production on LED volumes.
3. Color Depth: 10-bit processing for rich, accurate color reproduction in dynamic 3D scenes.
4. Display Tech: Mini-LED with enhanced anti-reflection coating and deep-black technology, reducing glare and boosting contrast.
5. Refresh Rate: Supports high refresh rates (exact Hz unspecified but optimized for smooth motion, per Sony’s VP focus).
6. Integration: Pairs with Unreal Engine through Sony’s Virtual Production Tool Set for seamless real-time 3D rendering.
7. Build: Modular design, rugged enough for large-scale studio shoots, scalable to fit various set sizes.