Oasis Live ’25: LED Wonderwall Powers the Reunion
When Oasis announced their long-awaited Live ’25 reunion shows, the headlines weren’t just about Noel and Liam sharing a stage again. Behind them stood one of the biggest LED setups…
Absen X Versatile: The World’s Largest LED Production Stage
Deqing, Zhejiang — July 2025 — Absen and Versatile Media have revealed what is being called the world’s largest continuous (monolithic) LED virtual production stage. The setup, part of the…
stYpe: A Cornerstone of Virtual Production
In the fast-paced world of media production, where immersive experiences are now the standard, stYpe, a Zagreb-based engineering firm, is quietly reshaping how broadcasters tell stories. Specialising in optical camera…
Saudi Arabia’s Esports World Cup: Powering Gaming Culture into a New Era
The Esports World Cup 2025, hosted in Riyadh, Saudi Arabia, from July 8 to August 24, is redefining the global gaming landscape with an unprecedented blend of ambition, innovation, and…
The Wizard of Oz Lights Up the Sphere: A Classic Story Reimagined in 360°
Las Vegas’s groundbreaking venue, the Sphere, is no stranger to jaw-dropping visuals. But its latest immersive experience might be its most ambitious yet: The Wizard of Oz. Announced in mid-2025,…
Katy Perry’s Lifetimes Tour: Why AI Visuals Flopped Without a Killer Story
Katy Perry stormed the stage in Mexico City in April 2025 for her Lifetimes Tour, hyping a dazzling, AI-powered cosmic vibe to match her 143 album. With glowing LED costumes,…
ThrowbackThursday: When Gillette Brought Mixed Reality to Monday Night Football
Before mixed reality segments became a regular part of big broadcasts, there was that moment on Monday Night Football when Gillette changed the game—literally and virtually.
“Candy Cane Lane” Lights Up Holidays with Virtual Magic on Amazon’s LED Stage
Amazon Studios unleashed its biggest virtual production yet with Candy Cane Lane, a 2023 holiday comedy starring Eddie Murphy
Houdini’s Virtual Magic: Eminem’s Time-Bending Video
Eminem’s “Houdini” music video, dropped May 31, 2024, by Synapse Virtual Production, warped fans back to 2002 with a portal-popping premise that snagged a 2024 MTV Video Music Award for…
Anyma’s Immersive World At The Sphere
Anyma’s “The End of Genesys”, kicked off December 27, 2024, at The Sphere in Las Vegas, turned a New Year’s residency into a global 3D design phenomenon.